We are seeking a passionate and analytical paid advertising specialist to help market our B2B software solutions for real estate professionals in the U.S. As a PPC Specialist, you will be managing advertising efforts on a variety of platforms, such as Google Ads, LinkedIn Ads, etc., with the goal of generating high-quality and cost-effective leads and creating brand awareness for our products.
This is a great opportunity to be introduced to the highly competitive North American online marketing industry, or to expand your knowledge of it. You will have the opportunity to work on a wide variety of campaigns and platforms, focusing on both strategy and execution.
This position is available in a hybrid regime that implies working from the office at least once a week. Therefore, please take into account that you would need to be located in or near the Cluj-Napoca area.
What we're looking for:
- 2+ years of proven experience in creating, managing, and optimizing PPC campaigns, with a focus on Google Ads and LinkedIn Ads;
- Bachelor’s degree, preferably in Marketing, Advertising, Communication, Journalism, or related fields;
- A strong passion and enthusiasm for paid advertising and digital marketing;
- Solid understanding of digital marketing principles, channels, and methods;
- Knowledge of other Google products such as Google Analytics and Google Tag Manager;
- In-depth understanding of PPC KPIs and campaign success metrics;
- Excellent organizational and time management skills;
- Good command of the English language;
- Knowledge of Google Search, Google Display, and Performance Max campaigns, including when and how to use each effectively;
- Experience in creating and using retargeting lists, customer match lists, and matched audiences;
- Familiarity with other major advertising platforms like Meta (Facebook, Instagram) Ads or Account-Based Marketing (ABM) is a plus;
- Knowledge of HubSpot (CRM and inbound marketing platform) is a plus.
What you'll do:
- Create and manage paid advertising campaigns across various platforms (Google Ads, LinkedIn Ads) in multiple markets within the U.S. and Canada;
- Continuously monitor, optimize, and report on campaign performance, proposing strategies aligned with company goals;
- Adjust campaigns and manage budget allocation based on performance metrics, optimizing bid strategies for maximum efficiency;
- Set up and manage measurement tools, including conversion tracking, tag implementation, event/conversion creation, and audience list building;
- Conduct keyword research and recommend corresponding implementations;
- Develop compelling ads and run A/B tests to optimize performance;
- Track and report key metrics, progress, and account activity;
- Analyze data from web analytics and translate it into actionable insights for advertising campaigns;
- Perform competitor and market research to identify new opportunities;
- Stay up-to-date with the latest trends in paid advertising, leveraging new tools and best practices to enhance campaign efficiency.
We also offer a competitive benefits package including:
- Highly competitive salary;
- Up to $2.000 educational reimbursement plan/calendar year;
- Comprehensive private medical and life insurance plan;
- Flexible work schedule;
- Modern technology, work methods and tools;
- Possibility to participate in various training programs and conferences;
- 40 RON/day meal tickets;
- Frequent internal engagement activities, themed parties & team-buildings;
- Discount plans for fitness centers, restaurants and various service providers;
- Fresh fruit, snacks and coffee in the office;
- Open air terraces, game rooms.
Company details
Yardi Romania is part of Yardi Systems, Inc., an American company founded in 1984 that has become the leading provider of software solutions for the real estate industry, with over 45 offices and 8,000+ employees worldwide. Our development center in Cluj-Napoca, opened in 2010, is the second largest Yardi office in the world – counting over 1,200 dedicated professionals with highly diverse skillsets, ranging from software development to data research and analysis, marketing, journalism, consulting, and customer service.
Our success belongs to our employees, who make Yardi Romania an amazing place to work and grow.